SCATE Technologies, Inc.

WJR 760 – Stephen Sadler’s Book – Exposure to Closure

stevesadler — Fri, 19 Nov 2010 16:11:18 +0000

Steve Sadler CEO / President of Scate, a frequent guest of WJR 760 Internet Advisor show, shares about his new book

WJR 760 – Stephen Sadler’s Book – Exposure to C…, posted with vodpod

Scate Releases BuzTweet.com

stevesadler — Mon, 15 Nov 2010 21:11:57 +0000

Thursday, 10 June 2010 5:22PM

by, Matt Roush

Orion Township-based Scate Technologies Inc. plans to introduce new automated marketing technology next week called BuzTweet.

Its ambitions are anything but modest – to become a serious competitor to Google AdWords.

Like most of Scate’s products, BuzTweet started out as a service that Scate had provided to a couple of customers.

Essentially, BuzTweet provides a simple, automatic way to send out regular tweets on the Twitter social media Web site touting a company’s products and services, events, or anything else a user might have in mind.

A user enters the BuzTweet Web site, picks out which of their social media lists they’d like to send messages to, and then uploads a database of phrases that can be turned into tweets. (The tweets can also be entered manually.) The user then describes how frequently they’d like the tweets to go out, and for how long. Users can set up multiple campaigns with multiple messages to multiple lists.

The service costs 5 cents a tweet at first, with volume discounts down to a minimum price of 2 cents a tweet.

The company will set a maximum price for the service of $450 a campaign per month. Scate CEO Steve Sadler said the company’s internal research shows that in terms of clickthroughs and impressions, that $450 buys as much exposure as a $2,000-a-month Google AdWords campaign.

This is hardly the first time Scate has entered a new business. The company’s predecessor was formed a decade ago by Laurie Sadler, Steve Sadler’s wife, as a training company.

“We had a bunch of content for training CATIA and a couple of classrooms,” Sadler said. “Along comes 9-11 and people stopped coming to classrooms, so we had a choice – restructure, start a new business to get the content to people through the Web, or go out of business. We decided to hire a bunch of Flash developers and turn that content into online training.”

But within a few months, Sadler said Scate grew frustrated with the available tools to create online training courses, “so we wound up building our own tools to do things quicker.” One customer asked Sadler how he put together such cool training courses and presentations so quickly, and Sadler showed him the company’s internal content management system. “He said, “I want to buy that,’” Sadler said. “I said, ‘We don’t sell it.’ Well, very shortly a light bulb went on and we became a software development company.”

Scate Ignite – the company’s multimedia presentation development system, now in its fourth iteration and soon to be in its fifth – went on sale in late 2005, initially as a DVD. Now it’s sold online. Basically it takes screenshots, screen recordings, quizzes, tests, Web content, video and more and creates seamless presentations out of that content. Its customer base covers every continent except Antarctica and includes such corporate giants as Blue Cross and Blue Shield, Coca-Cola, Chrysler and Johnson Controls.

Scate managed that despite having a sales force of only a couple of people by marketing online.

“We’ve always tried to figure out how to get more exposure,” Sadler said. “We changed our Web site five or six times with no success. We tried search engine optimization, with little success. Google AdWords comes along and we start pumping large amounts of money into Google AdWords, $5,000 or $10,000 a month. Well, it gets you a lot of clicks, but it doesn’t get you a lot of sales. And when you have a price point like ours, $50 for standard and $299 for the professional version, to make your $5,000 to $10,000 back you had to sell a lot of copies, and that wasn’t getting it.”

Then along comes social media – which Scate’s culture adapted to right away, given the mashup nature of its core product.

“We came up with a list of 150 things Scate Ignite did that related to social media, and we came up with 150 landing pages or microsites for each one,” Sadler said.

But how to get people to them? Well, when it comes to social media, Sadler said, “LinkedIn is your Rolodex on the Web. Groups are good, but we never really got a lot of business from it. Facebook is good, but definitely geared towards friends and family. Twitter is geared around everybody you don’t know, and from a business perspective, that’s who you sell to.”

Sadler called Twitter “the inverse of e-mail. E-mail is seen as spam, it’s unsolicited. When you’re dealing with Twitter, you’re sending messages out to your own account, and if somebody doesn’t want to follow you that’s their choice.”

However, keeping a Twitter account about the business is a time-consuming task.

“I have a lot to say, but I can’t spend all day tweeting – I’ve got to work,” Sadler said. “But this little program allows me to very quickly create tweets that are different, and set them up on a frequency for delivery.”

Scate uses BuzTweet’s automatic functions to combine such introductory phrases as “Scate clients are using Ignite to” or “We’re having fun” with functions of the company’s software, such as “creating videos for Facebook,” with a bit.ly shortened link to the appropriate landing page.

But Sadler, CTO Jeff Holth and vice president of sales Gary Gozdor fully expect BuzTweet’s users to put the software to work in ways they never intended. Such creativity, they said, is the true miracle of the Internet.

BuzTweet will be launching Monday at http://www.buztweet.com. To get access to a Webinar set for 2 p.m. Tuesday that will discuss the new technology, e-mail sales@scate.com or call (248) 371-0315, ext. 3.

Holth also pointed out that “everything we make here at Scate is made right here in Oakland County by people from Michigan, mostly Oakland University students – it’s unbelievable how good they are.”

Scate is also offering a free service called Screentweet.com that ports pictures, video and screen captures to a Twitter feed. For an example, check out http://scr.tw/7r5GZnx

More at http://www.buztweet.com, http://www.scate.com, http://www.screentweet.com, http://www.ignitecast.com or http://www.scateignite.com.

Growing Your Business With Social Media Marketing – igniteCAST

stevesadler — Thu, 05 Nov 2009 17:07:39 +0000

Growing Your Business With Social Media Marketing – igniteCAST.

If your budget can’t afford traditional marketing and advertising methods such as TV or Radio, then social media marketing is for you. Not only is social media very cost effective, its also builds your brand awareness and drives traffic directly to place you want people buy. So watch this video and jump start your new business or project.

SCATE Technologies Wins TiE Midwest 20 Award For Excellence In Software Development

stevesadler — Wed, 04 Nov 2009 21:22:29 +0000

SCATE Technologies, Inc. Chosen From Over 1200 Nominees

(Orion, MI – October 19, 2009) After a rigorous selection process involving a combination of public opinion polls and an experienced panel of industry judges, SCATE Technologies, Inc. (SCATE) proudly announced today that it has been chosen to receive a “TiE Midwest 20″ award for excellence in the Software category. SCATE will receive the award at a dinner ceremony to be held Friday, October 23 at the Ritz Carlton in Dearborn, Michigan in conjunction with the TiECON 2009 Midwest conference.

Since 2001, SCATE Technologies, Inc. has built many industry leading applications in the fields of web 2.0, desktop, social networking, engineering, eLearning and others. Additionally, SCATE develops world class custom programs, applications and search engine-optimized (SEO) websites for its global customer base. SCATE has also created a portfolio of its own products and web services including Scate Ignite 4, IgniteCAST.com, ScreenTweet.com, ScoutTweet.com, ScateMVV.com, ScateLearning.com and MySplake.com which are in use in over 100 countries and by some of the largest companies in the world.

The TiE Midwest 20 award acknowledges excellence among 20 startups within five industry tracks including Software, Wireless, Cleantech, Media and Life Sciences. TiECon 2009 Midwest is Michigan’s largest entrepreneurial conference, attracting hundreds of entrepreneurs, venture capitalists and other professionals. This year TiECon 2009 Midwest is being held on Oct 23-24, 2009 at The Ritz- Carlton, Dearborn with well known keynote speakers.

“We are very proud of the work we have done for our customers, and we will graciously accept this award on their behalf” said SCATE President and CEO Steve Sadler. “TiECON 2009 Midwest is destined to be a great event this year and we look forward to meeting with our peers and other industry experts at the conference” he added.

For more information on Scate Technologies, Inc., visit http://www.scate.com. For more information on the TiECON 2009 Midwest conference, visit http://www.tieconmidwest.org.

ScreenTweet, ScoutTweet, mySplake, Multi-Vector Vision, Scate and IgniteCAST are registered service marks of Scate® Technologies, Inc. Ignite is a registered trademark of Scate® Technologies, Inc. The Ignite Flame logo, “Ignitables”, “Capture, Enhance, Publish, Share” and “You Know – You Show” are trademarks of Scate® Technologies, Inc. All other trademarks are the property of their respective owners.

Scate® Technologies, Inc. – 40 Engelwood Dr. – Suite B – Orion, MI 48359 USA- 248.371.0315 www.scate.com

Scate Expands Web and Application Development Division

stevesadler — Thu, 12 Mar 2009 17:07:26 +0000

Brings Software, Web, Graphics, Video, Web Marketing and eLearning Ideas to Life!

(Orion, MI – March 12, 2009) Scate Technologies, Inc. (Scate) has announced that it has expanded its custom desktop software and web application development division. The group offers a wide array of services that can build projects from the ground up, or help to finish projects already under way.

The Michigan-based development team possesses strong expertise in Web 2.0 social media technology, desktop multi-media applications, e-commerce, eLearning and many others. Scate-developed applications are currently deployed globally in industries such as Sports and Entertainment, Social Media Networking, Engineering, Manufacturing and Quality, Education and Knowledge, Human Resources, Marketing, Medical and more. Visit www.scate.com for a complete list of projects and customers including links to production applications.

“Our expertise is highly valued by our current customers, and we have a strong, mature portfolio of products, staff and infrastructure that are all well equipped to support new projects.” said Stephen Sadler, Scate CEO and President. “This offers us a fantastic opportunity to extend our expertise to additional customers who wish to work with an experienced global development company based right here in southeast Michigan” he added.

Scate provides complete development teams to design, develop and project manage the build of your software or media technology. Scate has been developing desktop, web, mobile and client / server applications for corporations and the commercial market since 2001, and has extensive development capabilities in the following areas:

Windows / Mac OS / Linux / Mobile applications, web applications, project management and online tracking/collaboration, user interface design and process storyboarding, logic and programming, testing, quality control and bug tracking, graphic design and video production, 3D modeling and animation, voice narration and podcasting, web marketing and search engine optimization (SEO), eLearning – instructional system design as well as global patent and trademark consulting.

Examples of Scate’s work, contact information and customer lists can be found at www.scate.com.

Scate is a registered service mark of Scate^® Technologies, Inc. All other trademarks are the property of their respective owners.

Scate^® Technologies, Inc. – 40 Engelwood Dr. – Suite B – Orion, MI 48359 USA- 248.371.0315

Custom Software & Web-Based Solutions

stevesadler — Sat, 15 Nov 2008 17:18:14 +0000

www.scate.com

Scate Technologies, Inc is a software development company that creates commercial and custom software solutions that provide successful business results.

The Scate team are experts at transforming your critical business needs into easy to use high-performance software solutions. Scate has been developing software applications for corporations and the commercial market since 2001.

If you don’t want to outsource to India, then SCATE is your answer! We are proud to say that all our code is developed in-house within the United States of America.

Scate’s Head Office is located in Orion, Michigan, USA which houses a 7200 sq foot research and development center. Our in-house US based development team creates custom software with strong expertise in:

Project Managment, UI Graphics Design, Software Story boarding, .NET Development (C# .NET, ASP.NET, .NET 3.0), Java, SQL Server, MySQL, C++, XML, Web Services, Java Script, Perl, Python (i.e. Django), Ruby on Rails, Action Script (Flash), AJAX, OLAP, Windows Mobile, Windows XP Embedded, Windows CE and Pocket PC, Unix/Linux Shell Scripting and much more.

Scate has a successful track record of completing complex software development projects on time and on budget. Many of our customers are large corporations, small business owners and entrepreneurs (See Client List).

Scate has developed software applications, for real time sport statistics, mobile video devices, multi-media creation, video sharing, Learning Management, eLearning, podcasting, blogging, websites, Software as a Service (SAAS), eCommerce, knowledge capture, screen recording, image analysis, image compression, vision analysis, computer aided engineering, human asset management, job seeking, project management, cad data transfer/management, visual process control, and many more.

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Scate provides complete custom solutions for:

Desktop Software Development (C++, C#)
Unix Development (Linux/FreeBSD)
MacOS Development
Databases and ClientServer Applications
Business Automation (CRM/ERP)
Lotus Notes/Domino Applications
Web Application Development
Rich Internet Applications Development
Ruby on Rails Development
Ecommerce Systems and Shopping Cart
Social Networking / Web 2.0 Services
Open Source Integration (CMS/CRM)
Games Design and Development
Media Application Development
eLearning Development

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Scate also provides the following technical staffing for:

Project Managers
Graphics Designers Hire a Developer
Ruby on Rails Programmers
Python Programmers
PHP Programmers
ASP.NET Developer
Flash Developers
Java Developers
C++ Programmers
Voice Narrators
Copy Editors
Instructional System Designers
Search Engine Optimization – SEO Specialists

To request a quote click here: